Sakata
Sakata’s business is mainly international programmes for plant breeding, seed production and sales. 2025’s global turnover was €570M. Senior Designer 2023 Project - 2024 Annual Brand Campaign Overview - Development of the 2024 annual brand campaign, creating a refreshed visual identity that reinforced Sakata's values of collaboration, growth, and long-term partnerships. The campaign was implemented across a wide range of print and digital touchpoints to ensure a consistent brand presence throughout the year. Process - Refreshed the visual identity by evolving the signature seed shape and established colour palette. Inspired by the theme 'Growing Together', the campaign celebrated collaboration, growth, and enduring partnerships throughout the year. The identity was applied across both print and digital media. Deliverables• Calendar • Greeting card • Illustrations • Notebook • Social media • Exhibition banners • Signage • Video
