Sakata
Sakata is a global leader in plant breeding, seed production, and sales, generating a €570M turnover in 2025. Lead Brand Designer 2023 Project - 2024 Annual Brand Campaign Overview – Development of the 2024 annual brand campaign, creating a refreshed visual identity that reinforced Sakata's values of collaboration, growth, and long-term partnerships. The resulting campaign identity was rolled out across print and digital channels, creating a cohesive brand experience throughout the year. Process – Refreshed the visual identity by evolving the signature seed shape and established colour palette. Inspired by the theme 'Growing Together', the campaign celebrated collaboration, growth, and enduring partnerships. The identity system was designed for seamless application across a wide range of print and digital communications. Deliverables – Calendar • Greeting Card • Illustrations • Notebook • Social Media • Exhibition Banners • Signage • Video
