Lead Brand Designer 2023 Project - UI Branding Overview – Creation of a complete visual identity for a hypnosis and wellbeing company, designed to communicate trust, healing, and personal transformation. Developed a visual identity that established a distinctive new brand presence across digital and marketing communications. The project combined branding, digital design, and marketing strategy to create a cohesive and memorable customer experience. Process - Branding for a hypnosis company inspired by abstract minimalism, dreamlike imagery, the moon, and the subconscious mind. The identity was designed to evoke a sense of healing and positivity. The colour palette combines blue, representing harmony, with touches of green to suggest growth, freedom, confidence, and intuition. Grey was used to convey balance. Deliverables - Brand guidelines • Logo • Website • Brochure • Video • Digital marketing strategy