Designing for the User
A project-generated persona helped guide the visual direction and user experience, balancing contemporary styling with clear navigation and an intuitive shopping journey.
The Creative Direction
Inspired by skate culture, the visual identity combines expressive photography, bold typography and vibrant colour to create a playful, recognisable brand.
From Wireframes to Final Design
Low-fidelity wireframes established the navigation, content hierarchy and purchase journey before the visual design was developed.
Designed for Mobile
The mobile layouts adapt the brand identity and shopping experience to smaller screens, maintaining clear navigation and a consistent visual language.
Interactive Prototype Walkthroughs
